The agency was founded in 1956 by André Degouey, as a General Agency Tourism - Holiday Accommodation - Property in the Illaz apartment building, next to the former Garage de l'Iseran.
In 1963 the agency moved to the centre of Val d'Isère, in the Chalet Pichonnier, with, at that time, a second business: Travel Agency
In 1987, Alain Degouey, son of the founder, had Chalet Pichonnier demolished and in its place built the Le Crocus apartment building, with the modernised agency offices on the ground floor.